CASE STUDY:

Pack Life LA

Private and virtual dog training programs in the areas of dog psychology, pack walks, boarding and training

 
 

DESIGN OBJECTIVE: Branding, Squarespace Design & Development, Social Media Curation, Swag, eBook Collection, Membership Organization

Pack Life LA is a company that offers dog psychology and pack walks, as well as boarding and training. The founder, Samantha Johnson, was a lead trainer for Cesar Milan’s courses at the Dog Psychology Center in Santa Clarita, California. Currently she runs her business and serves as head trainer for Marley’s Mutts Pawsitive Change prison program.

THE RESULTS

  • Online Sales + 292% mo/mo

  • Website Traffic +72% yr/yr

 

Training eBook Collection

Brand Effect created a series of 5 training eBooks for Pack Life LA’s membership program. Refined layouts allow readers to focus on what’s most important: the content.

 
 

Swag

Custom tees, sweats and totes created with a goal of furthering the brand experience to gender-neutral apparel.

 
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